Optimized IT management is able to improve the majority of original company processes and makes them more efficient. It can uncover significant cost cutting potential. Improving throughput times and reducing errors leads to a high amount of positive customer contacts and can thus increase competitive advantage.
Mid-sized companies today consider themselves at a disadvantage when compared with big players. One reason for this is that many corporations had already improved their IT structure during the "good" times and had implemented the necessary steps toward becoming an information company.

Today, these companies are finding it easier to exchange information with their customers and suppliers in realtime and to face new challenges. Small and medium-sized businesses therefore need to catch up in many respects. Some things have just not been done. Today, there are much better means for reaching the goal from both a technical and a business point of view in order to keep pace with the big ones. The coming years will reward those among competitors in the mid-sized market who recognize that a development towards homogenising information technology is taking place. In some industries, the old wild west saying "Lonely, but faster" may even apply, but those who are lonely in modern times are also those who are leading markets or industries.